Waxwing Wellness

Waxwing Wellness partnered with us on a targeted, relationship-driven recruitment campaign to attract high-quality, values-aligned therapists, building tailored hiring copy and a referral toolkit around the practice's holistic, relational culture. Rather than paid ads, we activated organic channels: direct outreach to professional networks, university training programs, and job boards, with tracking systems to streamline the applicant pipeline.

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As the practice grew, we expanded into SEO strategy, social content planning, and a suite of print and digital referral assets to support provider outreach as the clinical team scaled, expanding Waxwing's network and building sustainable visibility without adding administrative burden.